Guides
Seven form patterns that quietly kill your completion rate
Long dropdowns, unclear error states, asking for a phone number too early — the small decisions that cost you submissions.
Rachel Martinez2 min read
Content lead at Onlyform. Writes the guides, runs the teardowns and keeps a running list of form patterns that should never ship.
Long dropdowns, unclear error states, asking for a phone number too early — the small decisions that cost you submissions.
When to require it, how it affects completion, and the email filtering rules worth turning on alongside it.