• Research & Surveys
  • Conversational

Competitor research (Standard, conversational)

Learn which alternatives people use and where they fall short.

  • 10questions
  • ~3 minto complete
  • Freeon every plan
Use this formPreview the form

Opens in the builder, fully editable. No card required. Part of the Competitor research template with 2 other forms.

PreviewOpen full screen

What is inside

10 questions, ordered so the easy ones come first. Every one is editable — delete what you do not need and add your own.

  1. 1Which best describes your situation?Multiple choice
  2. 2What problem are you trying to solve?Long text
  3. 3How often does this problem occur?Multiple choice
  4. 4Which competing products or services do you use?Long text
  5. 5How well does your current approach work?Opinion scale
  6. 6What is missing from your current solution?Long text
  7. 7Which outcomes matter most?Multiple choice
  8. 8What do you currently spend per month?Currency
  9. 9What is your role in choosing a solution?Multiple choice
  10. 10Which alternatives have you tried?Short text

Make it yours

Three things worth changing first

  • Put your brand on it

    Swap the theme, drop in your logo and typeface, or lock it all with a brand kit so every form matches.

  • Change what the logic does

    Edit the branches on any question, or add your own conditions so the follow-ups fit how you work.

  • Send it where you work

    Push responses to Slack, a spreadsheet or your CRM the moment they land, with no export step.

Questions about this form

Is the Competitor research (Standard, conversational) form free to use?

Yes. It opens in the builder on the free plan as part of the Competitor research template. Some fields, such as payments or file uploads, need a paid plan to publish.

Can I edit the questions in Competitor research (Standard, conversational)?

Everything is editable: reorder, rename, delete or add any of its 10 questions, and change the logic between them.

Can I switch it to single-page?

Yes. Either experience works with the same questions; switch it from the form's design settings at any time.

Where do Competitor research (Standard, conversational) responses go?

Into your Onlyform workspace, and from there to Slack, Google Sheets, Notion, your CRM or any endpoint via integrations.

More forms in Competitor research

See the template

Use this form in your workspace

It opens in the builder, fully editable. Free forever plan, no card required.

Use this formBack to Competitor research