• Research & Surveys
  • Conversational

Customer discovery interview (Standard, conversational)

Capture problems, current approaches and unmet needs from interviews.

  • 10questions
  • ~3 minto complete
  • Freeon every plan
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Opens in the builder, fully editable. No card required. Part of the Customer discovery interview template with 2 other forms.

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What is inside

10 questions, ordered so the easy ones come first. Every one is editable — delete what you do not need and add your own.

  1. 1Which best describes your situation?Multiple choice
  2. 2What problem are you trying to solve?Long text
  3. 3How often does this problem occur?Multiple choice
  4. 4How do you handle it today?Long text
  5. 5How well does your current approach work?Opinion scale
  6. 6What is missing from your current solution?Long text
  7. 7Which outcomes matter most?Multiple choice
  8. 8What do you currently spend per month?Currency
  9. 9What is your role in choosing a solution?Multiple choice
  10. 10Which alternatives have you tried?Short text

Make it yours

Three things worth changing first

  • Put your brand on it

    Swap the theme, drop in your logo and typeface, or lock it all with a brand kit so every form matches.

  • Change what the logic does

    Edit the branches on any question, or add your own conditions so the follow-ups fit how you work.

  • Send it where you work

    Push responses to Slack, a spreadsheet or your CRM the moment they land, with no export step.

Questions about this form

Is the Customer discovery interview (Standard, conversational) form free to use?

Yes. It opens in the builder on the free plan as part of the Customer discovery interview template. Some fields, such as payments or file uploads, need a paid plan to publish.

Can I edit the questions in Customer discovery interview (Standard, conversational)?

Everything is editable: reorder, rename, delete or add any of its 10 questions, and change the logic between them.

Can I switch it to single-page?

Yes. Either experience works with the same questions; switch it from the form's design settings at any time.

Where do Customer discovery interview (Standard, conversational) responses go?

Into your Onlyform workspace, and from there to Slack, Google Sheets, Notion, your CRM or any endpoint via integrations.

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