• Lead Generation
  • Conversational

Lead qualification form (Standard, conversational)

Understand a prospect's needs before the first sales conversation.

  • 10questions
  • ~3 minto complete
  • Freeon every plan
Use this formPreview the form

Opens in the builder, fully editable. No card required. Part of the Lead qualification form template with 3 other forms.

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What is inside

10 questions, ordered so the easy ones come first. Every one is editable — delete what you do not need and add your own.

  1. 1What would you like to achieve?Multiple choice
  2. 2What are you looking to improve?Long text
  3. 3What is your full name?Short text
  4. 4What email address should we use?Email
  5. 5What budget range are you considering?Multiple choice
  6. 6When would you like to start?Multiple choice
  7. 7Which organisation is this for?Short text
  8. 8What is your role in the decision?Short text
  9. 9How many people would use the service?Multiple choice
  10. 10Where are you in the decision process?Multiple choice

Make it yours

Three things worth changing first

  • Put your brand on it

    Swap the theme, drop in your logo and typeface, or lock it all with a brand kit so every form matches.

  • Change what the logic does

    Edit the branches on any question, or add your own conditions so the follow-ups fit how you work.

  • Send it where you work

    Push responses to Slack, a spreadsheet or your CRM the moment they land, with no export step.

Questions about this form

Is the Lead qualification form (Standard, conversational) form free to use?

Yes. It opens in the builder on the free plan as part of the Lead qualification form template. Some fields, such as payments or file uploads, need a paid plan to publish.

Can I edit the questions in Lead qualification form (Standard, conversational)?

Everything is editable: reorder, rename, delete or add any of its 10 questions, and change the logic between them.

Can I switch it to single-page?

Yes. Either experience works with the same questions; switch it from the form's design settings at any time.

Where do Lead qualification form (Standard, conversational) responses go?

Into your Onlyform workspace, and from there to Slack, Google Sheets, Notion, your CRM or any endpoint via integrations.

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It opens in the builder, fully editable. Free forever plan, no card required.

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